With 9+ years of content and digital media experience ranging from publishing to tech to small businesses, I have a knack for helping mission-driven companies and founders find their voice and grow their brands by leveraging strong content.

My superpower lies in storytelling and the ability to execute them in a journalistic, customer-centric way. Whether that’s a brand campaign, marketing communications, or product communications, bringing a creative project to life is what gets me in the ‘flow’.

I’ve launched blog and websites from scratch, developed content and editorial strategies, scaled website traffic and built audience engagement. 

I’m always guided by curiosity and humility in everything I pursue — values I believe are at the heart of all good ideas. 

My professional career began in journalism. I was the digital editor for the Asian edition of the iconic French publication Marie France and Going Places magazine by Malaysia Airlines. Ieventually transitioned to the world of content marketing, serving as content lead or a Standard Chartered-backed financial startup. 

My work has been featured in titles including Elle, SilverKris by Singapore Airlines and more.

Since leaving my corporate 9-to-5 job, I've decided to embrace the "digital nomad" lifestyle, and am currently based between Southeast Asia and Europe. To date, I've lived and worked remotely in some of my favourite cities: Rome, Bali, Bangkok, Tuscany and Phuket. 

Beyond freelancing, I run Hatched in Asia – a newsletter spotlighting women founders and creatives in Asia – and teach yoga.